Jim Koppenhaver, president and founder of Pellucid Golf Inc., has been bringing independent and often sobering data and data analysis to the golf business for the past 20 years.  He has been among the very few voices of reason in an industry historically dominated and driven by large organizations and often unreasonable agendas and objectives.  

What's wrong with the golf industry? How to fix it? How do superintendents fit and factor in? Listen as Jim lays it all out.

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