In yet another fascinating discussion with Jim Koppenhaver of Pellucid Corp, we chat about the current state of the golf industry, including:

• reduction and absorption in golf facilities and businesses that serve them
• comparisons with retail and restaurant industries that are also cyclical industries
• warning signs for superintendents that a facility might be in financial trouble
• the change in golf's consumer base and requirements, including digital technology
• non-green grass business opportunities do they lead to green-grass opportunities for golf facilities?
• TopGolf and virtual golf: good for the green-grass sector of golf?
• Should guidelines replace rules to increase the fun factor of golf
• getting new golfers to the point of involvement that will make them stick as players and customers
• growing the game by drilling deeper into the pool of "older white guys with money" who arent golfers.

Spend 45 minutes for a better understanding of where golf is and where it can go... both good and bad.