My original plan for today involved writing an essay full of thought-provoking profound revelations about the future of golf and our place in it . . . but after 800 words of serious brow-wrinkling and eye strain, I realized there are lots of people in golf that can write serious intellectual golf business philosophy, so I hit delete and stared at my empty coffee mug.

That’s when Momma stormed in and barked, “Who cares what other golf writers can do?  Do something they can’t!”

I realized Momma was right, so I did this: