Firmnicity is the science of measuring firmness in order to attain a number that allows the golfer to compare his firmness against others.

This is not a new science, it has been used to assess baseball fields, mattresses, surgical augmentation and a quality of life somehow related to sitting in separate bathtubs while watching a sunset.

Be careful with the numbers in this area.  As is the case in DeathMeter stats, the golfer may demand a particular number, but not actually want to play that number.

A training video on Affordable Firmnicity follows: