Atticus, a manufacturer of generic pesticide products for the professional and agricultural markets, is rebranding its line of products for the turf and ornamental industry under the EcoCore badge.
Based in Cary, North Carolina, EcoCure's philosophy is to fights pests in a sustainable manner, the company says.
Mike Maravich brings years of experience in the turf industry to his new role as vice president of Atticus. A graduate of the turf management program at Ohio State, Maravich has previously worked at Sipcam Agro, Primera Turf and FMC Corp. His responsibilities at Atticus will include identifying needs and bringing new products to market.
"This industry has been my passion for my whole career. Building off my recent experience in agriculture, I'm inspired to come back to my roots in non-crop and grow the EcoCore markets at Atticus," said Maravich. "Aligning my passion and experience with the Atticus purpose-driven attitude and a strategy that is committed to desired outcomes with an unwavering commitment to help elevate our customers' ability to serve their industries and enhance daily life."
The Maravich-led EcoCore team will optimize the current portfolio and continue to develop and drive product development going forward. "With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges," Maravich said.
"Atticus has been directionally consistent for years, and we are using that momentum to springboard the EcoCore business," Maravich said. "With an extensive portfolio, a well-rounded team, and a defined cultural framework, we're in a unique position to deliver on our value proposition: Relevant-Simple-Reliable."