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John Reitman

By John Reitman

Bayer calls on a familiar face to fill role of global market manager

 

Jose Milan, right, presents Frank Wong, Ph.D., with the TOCA Environmental Communicator of the Year award last May during the group's annual meeting in Tampa, Florida.
 
Jose Milan has been a familiar face around the agri-chemical industry for 30 years, including the past seven as director of green business operations for Bayer Environmental Science's turf and ornamentals division.
 
Bayer recently named Milan as the T&O market's global market manager, where he will oversee the company's golf, lawn and landscape and production ornamentals markets worldwide.
 
"As Bayer continues to expand its role as a global market leader in turf and ornamentals, it's critical that we sharpen our focus on better understanding and meeting the evolving needs of our customers," Milan said. "I'm looking forward to leading the effort to grow mutually beneficial relationships that help ensure the success of our customers and the advancement of the turf and ornamentals industry as a whole."
 
A graduate of LSU, where he earned a bachelor's degree in dairy science and a master's in agricultural economics, Milan is a founding member of the Turf and Ornamental Communicators Association, a trade organization for media, advertising and public relations professional in the green industry. He also is active in Responsible Industry for a Sound Environment, which represents manufacturers, formulators, distributors and other industry leaders involved with pesticides and, as a trade organization in that industry, promotes the safe use of pesticides to control pests and invasive species that are detrimental to human health and the environment. 
 
Prior to Bayer, Milan held key leadership roles with Syngenta and its previous incarnations, Novartis and Ciba-Geigy dating back to 1987.
 
"With his deep market knowledge and proven passion for the green industry, Jose is uniquely positioned to bring surgical focus to our global marketing strategy and enhance customer experience globally, so that regardless of geography, our customers have the same world-class experience with Bayer," said Thierry Chenet, head of global marketing for Bayer Environmental Science. "Jose will play a critical role in aligning our sales and marketing teams to deliver the best results for our customers while helping to create a better life in the communities we serve."

 






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