Bayer Environmental Science recently named Burgess Perry head of marketing for the company's North American division.
In this role, Perry is responsible for leading the marketing initiatives of the business unit for the United States and Canada, focusing primarily on the needs of customers in the turf and ornamental, vegetation management, professional pest management and vector control markets.
"Burgess joins the Environmental Science team with exceptional marketing experience and industry expertise," said Mark Schneid, head of Environmental Science North America. "He will play a critical role in sharpening our focus on the evolving needs of our customers so that we can continue to deliver the kinds of solutions and information they need to excel in their jobs. With his leadership, we will advance the best-in-class solutions and partnerships our customers have come to expect from Bayer."
Perry has more than 27 years of experience at Bayer, and most recently served as director of marketing excellence for crop protection and seeds in North America.
Perry has extensive marketing and sales experience as well as proven expertise in product management, business development, supply chain and procurement. Prior to Bayer, Perry held positions with Aventis and Rhone-Poulenc Ag Co. He is a graduate of North Carolina State University and earned an MBA from Washington University in St. Louis.
"Successful marketing strategies come from truly understanding the needs of our customers," Perry said. "I'm energized to be taking on this role as we continue to enhance the ways we connect with and serve our customers as part of the Bayer mission of Science For A Better Life. These insights inform the decisions that will shape the future for the industries we serve."