HineCraft LLC, maker of the TurfTrainer, has created a reputation of being a family business in more ways than one.
Since HineCraft was founded, a team of five has been running the show; Rodney Hine, president and golf course superintendent, and Caroline Hine, vice president, have been supported by their three children, Cassie, Wesley and William.
Five years ago, the young trio worked the company's booth at the 2019 GCSAA Conference and Trade Show here in San Diego, and this year, two of the three are returning to the show again in Southern California.
As part of the HineCraft team, Cassie, Wesley and William have supported the business in a variety of departments. The trio have worked as the sales team at the 2018 and 2019 GCSAA conventions as well as a few regional conventions in the U.S. and the UK's BTME convention.
Off the floor, Cassie, who majors in visual media studies and production at Emerson College in Boston, focuses primarily on marketing and media production for the TurfTrainer.
"Having grown up and worked in the golf world, I have gained experience that has helped me refine and produce media and communications that are specific to this industry," Cassie said. "HineCraft has given me a platform to build a repertoire of skills and a portfolio, while supporting a business that is so important to me."
Wesley, now a first-year cadet at the U.S. Air Force Academy, has focused on prototyping and testing.
"Working as a part of TurfTrainer has taught me the complexities and dedication of bringing a product to market, and how to make that business succeed," Wesley said.
Having grown up and worked in the golf world, I have gained experience that has helped me refine and produce media and communications that are specific to this industry. HineCraft has given me a platform to build a repertoire of skills and a portfolio, while supporting a business that is so important to me.
William, a rising business and marketing student at his high school, is integral for the sales team as well as in production and shipping.
"TurfTrainer has had a major, positive impact on me by giving me real world experience in business," William said. "Be it marketing our product at conventions, or learning how to build it, I have been able to broaden my knowledge of how a business is run. The family business has helped me discover my love for business and I continue to pursue that love in school and in clubs like DECA."
Invented and patented by Rodney Hine in 2018, the TurfTrainer is a unique, easy-to-use and budget-friendly turf-brushing system, designed to improve turf playability, performance and health.
For more information, visit the company's web site , or drop by booth #5411 in San Diego.