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John Reitman

By John Reitman

Harrell's, 3BarBio combine to bring new microbial product to turf

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Harrell's and 3BarBio have teamed to launch a new microbial product for the turf industry.

Azo Root is formulated to transform plant health and root development across a range of agricultural and horticultural applications. 

Designed with  Live-Microbe packaging, Azo Root is made to deliver live, high-concentration azospirillum brasilense microbes directly to plant roots to help promote improved growth and recovery along with greater stress resistance.

Azo Root's formulation addresses traditional challenges in microbial product efficacy by maintaining the viability of beneficial bacteria through application, helping resolve longstanding issues such as poor survival rates in transit.

Founded in 2013 by CEO Bruce Caldwell, 3BarBio is a biotechnology firm based in Columbus, Ohio that is dedicated to developing biological products that support sustainable agriculture practices by designing innovative packaging to deliver viable microbes.

Trials conducted at Virginia Tech have shown improvements in turfgrass root health under stress conditions. These include increased root length, volume, and overall biomass.

"With Azo Root, we're not just selling a product; we're offering a cornerstone for advanced root health programs," said Paul Giordano, Ph.D., Harrell’s director of agronomy. "Our trials on golf courses and in nursery settings have consistently shown that Azo Root outperforms standard treatments, making it an essential addition for anyone looking to boost plant vitality and growth."

Azo Root is available through Harrell's and is a compatible partner for integration into existing soil-management and spray programs.






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