Jacobsen believes the best way to support its customers needs throughout parts of the South is for them to deal directly with the manufacturer. To that end, the Charlotte, North Carolina-based manufacturer of turf maintenance equipment will serve as a full-service dealer to golf courses and sports fields in north and central Florida, Georgia and Alabama.
The company believes it can better support customers in those parts of the Southeast by servicing them directly. They will be increasing stocking levels and adding additional sales and service staff.
This change comes on the heels of Jacobsen recently establishing direct operations in the Western and Midwestern U.S., which has helped create stability for customers.
"We believe we can ensure our customers are getting the highest level of support in the industry by serving them directly in Florida, Georgia and Alabama," said Ric Stone, Jacobsen's vice president of sales and marketing.
In other news, Jacobsen named Chris Makowski as territory sales manager for its Northeast region. A former assistant golf course superintendent for more than 10 years, Makowski has more than a dozen years of experience in equipment sales.
Based in Rochester, New York, he will serve Jacobsen customers in Maine, Massachusetts, New Hampshire, New York and Vermont.