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News and people briefs
By John Reitman, in News,
Profile Products recently completed the final phase of a yearlong upgrade to processing equipment at its manufacturing facility in Blue Mountain, Miss.
This investment allows for expansion of production capacity for its line of erosion control products for the sports turf, golf and agriculture markets.
Earlier this year, the company launched an online video resource library at Profileevs.com that includes product demonstrations, application instruction guides and technical video segments.
Deere expands distributor network
John Deere has added two distributors to its nationwide network of suppliers for professional turfgrass managers.
Potestio Brothers, already a John Deere Gold Star Dealer, will support golf courses in Colorado golf courses. The distributor has made significant investments in parts staff, as well as six mobile service vehicles.
Belkorp Ag, LLC will now serve the California region with its acquisition of former John Deere dealer Mid-Cal Tractor. With the acquisition Belkorp now has eight locations throughout the Central Valley and the North Coast regions, and Mid-Cal's golf staff will now be a part of the Belkorp team. Belkorp owns Big Sky Golf Course in British Columbia.
Underhill to acquire KALO
Underhill International has entered a partnership agreement with KALO, a supplier of adjuvants and surfactants for professional turf managers.
KALO turf and ornamental products will be sold and marketed exclusively by Underhill International under the co-branding agreement.
Founded in 1932 and based in Overland Park, Kan., KALO has been a pioneer in the development of water management soil wetting agents, tank mix adjuvants, water-conditioning agents, as well as other specialty products for turf and agriculture.
Valent names two territory managers
Valent Professional Products recently named Jim Crockett and Nancy Voorhees as territory managers for the company's Southeastern and Western regions, respectively.
Crockett, who will be based in Auburn, Ala., will be responsible for Valent's Southeastern region, which comprises Alabama, Georgia, Mississippi, Tennessee and the Florida Panhandle.
He most recently served as a horticulturist at Auburn University and has worked in a leadership capacity at a number of major turf and ornamental companies during his career. He was vice president of operations at Color Spot Nurseries, the largest nursery in the United States, and national sales manager and director of horticultural sales for Cleary Chemical Corp.
Voorhees will be based in Half Moon Bay, Calif., and cover the Western region of Arizona, California, Hawaii and Nevada.
She spent the past 24 years with Target Specialty Products as a distributor sales representative and, most recently, as the company's landscape business manager.
For more information about Valent products and regions, visit www.valentpro.com.
Winfield buying Matrix Turf
Winfield Solutions LLC has entered into a purchase agreement to acquire assets of Matrix Turf Solutions LLC.
Winfield has a portfolio that includes fertilizers, insecticides, herbicides, fungicides, wetting agents, colorants and seed. Matrix Solutions, which is based in Syracuse, N.Y., offers a similar portfolio that includes aquatics management, erosion control and soil conditioning products.
WinField has 80 service centers across the country and more than 75 sales representatives in golf course management, lawn and sports turf management, pest control, aquatics, ornamental and vegetative management markets.
WinField also recently announced it has entered into a purchase agreement for the acquisition of the professional products business assets and inventory of Wilco-WinField JV, which primarily services the turf and ornamental segments in the Pacific Northwest.
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Its not clear how many women superintendents there are nationwide, but GCSAA counts only about 60 among its membership. Although she acknowledges she is in the minority, Blake doesnt view herself as a pioneer. I knew it was going to be tough because there are not a lot of women in this industry, she said. But if you love it and have a passion about it, there is no reason why women cant go out and succeed. I just dont think a lot of women realize there is an opportunity out there because its always been men in this business.- Read more...
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"Using POGO, dry spots or wilt spots can be easily identified as truly dry spots, or really salt-induced stress..."
The POGO interfaces via WiFi with a custom app for iPhone, iPad, iPod or Android device. A turf-specific app will be released in October. The user inserts the probe end of the POGO into the soil, selects the correct soil type from the menu, and taps the Sample button on the screen of the Apple/Android device. The app will display soil temperature, conductivity and dielectric permittivity on-screen for immediate viewing. The user also has the option to log with time and date stamp all sensor measurements to a file with optional GPS location coordinates also recorded. Saved data can then be easily sent via email as a CSV file for further analysis. "Putting this all together, a superintendent can now easily establish baseline values of the turf performance and conditions he or she desires," Magro continued. "Then they can easily monitor conditions with daily measurements and quickly make decisions as needed to maintain desired conditions." "Compared to other moisture sensing units, the difference is that the POGO does it all for you. There is no need for add-on GPS units or even software to use the POGO. Unlimited data storage, share anywhere right from the app and analyze instantly through the app. To top it off we offer a 5 year warranty. This is the superintendent coming out of me. I need to know this is going to help me and be able to withstand the wear-and-tear of daily use on the golf course," Magro said.
"This is the superintendent coming out of me. I need to know this is going to help me and be able to withstand the wear-and-tear of daily use on the golf course..." - Carmen Magro
The POGO utilizes the Stevens Hydra Probe II sensing technology that has been deployed over 10 years by the USDA and is used by NASA for ground truthing of satellite-based soil imaging. Stevens is the environmental sensor supplier for NOAA, the USDA and the NRCS in the US as well as agricultural agencies and governing bodies around the globe. The POGO has an anodized aluminum housing (available in multiple colors) that contains a rechargeable battery pack that powers the Hydra Probe. An LCD screen indicates battery voltage. Retail price is $1995. More information here.- Read more...
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Calm after the storm
By John Reitman, in News,
It wasn't fun when it happened, but good things came of it. I'm still here, and that's a testament to the club. They stuck with me, and it would've been easy not to have done that."
After seeing the damage firsthand in mid-August en route from the West Coast to Florida, Roth called Sugarloaf's Crawford for help since the club is a TPC facility. Crawford, who has known Kepple since both were assistants more than 20 years ago, was eager to comply. Crawford solicited a dozen or so volunteers from Sugarloaf, collected some tools and headed to East Lake. Almost immediately they joined other volunteers working to resod the edges of the thinning greens. Crawford and his band of volunteers spent every day at East Lake for the next several weeks, while co-workers back at Sugarloaf prepared for the club's annual member-guest tournament. "We didn't know what to expect," Crawford said. "Some greens had some serious issues. We expected some to have loss of turf, and that's what we saw. But most greens had no real issues at all. "We were glad we could help. The stress Ralph was under, I don't know the word to explain it. This isn't just a job to us. It's kind of our life. It's not more important than family, but it is our identity. It's who we are. The conditions on your property are a reflection of you and what you do. When conditions don't meet expectations, you take it personally. What he was going through had to be gut-wrenching." When players arrived, there was hardly a hint of damaged turf. And by the time Tiger Woods had posted a tournament record 265 on Sunday, there was nary a word of what had been printed on those warning notices the week before in North Carolina. "Ralph was quick to act and put together a plan with his team to recover as much turf as possible in the remaining weeks leading up to the tournament," Roth said. "Ralph remained very positive and proactive in his efforts to accomplish what was needed in order to provide playable conditions for the Championship. Our agronomy team worked very closely with Ralph, his team, and a team of professional turfgrass volunteers that Ralph enlisted from the Atlanta area to do everything possible to make this happen. It was a very successful effort by everyone involved and the hard work and results were greatly appreciated by the players and the PGA Tour." Although no one involved in helping pull the event together was particularly eager about reliving the experience, Kepple says the challenge put before him during the summer of 2007 made him a better superintendent and eventually resulted in a series of events that made East Lake a better course. "In the long haul, it was a positive thing for the club," Kepple said. "We're better for it now than we were then. We have more consistent and better playing surfaces. "It wasn't fun when it happened, but good things came of it. I'm still here, and that's a testament to the club. They stuck with me, and it would've been easy not to have done that."- Read more...
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Company personnel along with local elected officials congregated Sept. 5 to celebrate the 75,000-square-foot expansion of the company's product development and test capacities. Toro chairman and chief executive officer Michael J. Hoffman took the first scoop of dirt from the controls of, what else, a Toro backhoe. "We are investing in our Bloomington facility to enable our businesses to continue to meet the needs of our customers," Hoffman said. "With the anticipated growth of our businesses, through ongoing product development and the addition of recent acquisitions taking us into new markets, this investment will help to expand our technical capacity and further the innovation our customers expect. As we celebrate our Centennial next year, this project will help position us for the future and reinforce our commitment to innovation, our customers, and our employees." The project is scheduled for completion next summer. Toro moved to its Bloomington location in 1952 when it opened a research and development facility. Company headquarters were moved to Bloomington in 1962. The last major addition to the facility came in 1997. The construction effort is being led by Minneapolis-based Ryan Cos. Visitor on hand for the groundbreaking included Minnesota Gov. Mark Drayton and Bloomington Mayor Gene Winstead. The current headquarters combines more than 400,000 square feet of office, research and development and manufacturing space for almost 1,000 employees.- Read more...
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Jack Nicklaus, who has donated his design services for the nine-hole expansion of the course, was on hand Sept. 6 for the groundbreaking ceremony. Actual construction of the new nine holes will begin later this year.
Located on the campus of the Veteran's Administration Puget Sound Healthcare System in Tacoma, Wash., American Lake is a modest nine-hole course that has one goal to provide healing therapy for veterans through golf.
"Our primary purpose is healing through the power of golf regardless of whatever wounds they have, mental or physical," said American Lake manager Bruce McKenty, himself a Vietnam War veteran. "And we take pride in that."
The Friends of American Lake, a 501c3 organization that manages the course, has raised about $1.4 million of the estimated $5 million it will take to expand the nine-hole operation. A total of $600,000 already has been spent on installation of an irrigation pond that will be used to irrigate all 18 holes.
"I never had the privilege to serve our country, but I have such a deep-rooted respect and appreciation for the men and women who have," Nicklaus said in a statement released by his North Palm Beach, Fla.-based company. "For what these men and women have given to us and for us the sacrifices of life and limb for our country you can count me in to help out in any way I can. Just to be asked to be involved, be it with programs like Patriot Golf Day or American Lake Veterans Golf Course, is a privilege."
A glimpse around the course offers a quick reminder of the sacrifice veterans make every day while serving their country.
At American Lake there are golfers with brain injuries who need the assistance of service dogs, amputees, double-amputees and those with spinal injuries or who because they are paralyzed from the waist down only can play from a specially designed golf cart with a seat that lifts them into a standing position to strike the ball or even putt.
A former Army sergeant, 24-year-old Aaron Boyle is a double-amputee who lost his right arm above the elbow and right leg above the knee in September 2010 after he tripped a rig wired to two land mines and several homemade explosives near Kandahar, Afghanistan. In all, the explosion injured 10 U.S. soldiers.
A native of the Tacoma area, Boyle grew up playing golf at American Lake. Today, as he undergoes rehab at the Puget Sound VA hospital, Boyle still plays at American Lake three or four times per week thanks to a prosthetic leg.
"This place means a lot. It represents the opportunity to get out and function, but learn what your body can do and can't do," Boyle said. "It also lets you know that you're not the only one who has gone through something like this.
"You don't realize how much golf brings people together. It's a great place to learn what you are capable of doing and to meet other people in a similar situation."- Read more...
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Recovery shot
By John Reitman, in News,
When he left Michigan State in 1980 with a certificate in turfgrass management, Berger couldn't imagine a career path that included anything other than working toward becoming a golf course superintendent. Today, Berger, 60, is director of sports turf operations at the University of Arkansas, and reflects on the circumstances that took him from the golf course to the athletic field.
"There were times I'd thought about changing professions," said Berger. "But I always told myself that I was a golf course superintendent."
Oh, how things change.
A series of family tragedies ultimately forced Berger from a career in golf and into sports field management 12 years ago so he could spend more time at home where he was needed, and are a sobering reminder that no job is more important than the job of being a husband and father.
Until that point, Berger's career path appeared to be going in the direction of many superintendents before him and since.
He had just completed an internship at Oak Hill Country Club and accepted a full-time position at the club on superintendent Dick Bator's crew where preparations were underway for that year's PGA Championship. Not even his wife Beverly's pregnancy with the couple's first child, Brent, was a match for preparing for a major championship.
"I was at the hospital for the delivery," Berger said. "I kissed my wife goodbye and went back to work."
Indeed, while the creation of life took a backseat to a young greenkeeper's career plans, the end of life for the child of a seasoned superintendent some 20 years later was a reality check that a job is not more important than family.
It was about 2000 when Erika, the third of the Berger's four children, had taken ill with a rare eating disorder. A standout high school soccer player, Erika's symptoms included the inability to hold down food. Unlike other eating disorders in which the process is voluntary and forced, for Erika, regurgitation was involuntary and uncontrollable.
The Bergers spent the better part of the next 10 years crossing the country from one hospital to another in pursuit of two things - a diagnosis and hope. They were able to get one. Eventually Erika was diagnosed with gastroparesis, a disease for which there is no known cure. She died Jan. 29, 2010, 12 days before her 25th birthday.
When the family's bout with Erika's illness began, Berger had just taken a job as superintendent at Four Hills Golf Club in Albuquerque, N.M. His family remained behind in Fayetteville, Ark., as he settled in. The news hit shortly after he had made the move.
His supervisors at Four Hills were accommodating, and Berger returned to Arkansas as often as possible without compromising conditions on the golf course. As much as Berger appreciated the understanding of his bosses, he knew his place as a father was with his family.
As Berger weighed the decision before him, he received a call from Arkansas turfgrass professor Mike Richardson, Ph.D., informing him the head groundskeeper's job at the University of Arkansas was open. The two had become acquainted during Berger's time at Texarkana Country Club from 1987 to 1999. Although Berger had been passed over for the Arkansas job once before, there was little to lose in applying a second time.
"I had a decision to make. It was a pay cut to leave the golf course," he said. "But that is where the doctors were, and it is where my family was."
Richardson went to the assistant athletic director charged with filling the head groundskeeper's position and recommended Berger.
"When I came to Arkansas, he was the superintendent at Texarkana Country Club and was one of the guys that I connected with during my first few years here," Richardson said. "(He is a) smart, hard worker, innovative and just a passionate grass guy."
Fortunately for Berger, he had better luck at the university the second time around. He spent the next several years honing managing what Richardson says are the best playing surfaces in the Southeastern Conference and being at home as much as possible for his daughter. The latter is something that probably never could have occurred had he remained in golf, where 70-hour and 80-hour weeks during the playing season are common.
Watching his daughter's condition deteriorate took a toll on everyone in the family.
"We have four other kids, and it affected the whole family," he said. "Our two youngest daughters (Erin and Elizabeth), they were the ones who saw the rapid deterioration from an athletic spark plug to someone who was very sick. They still ask 'why?' "
That is a question Berger still cannot answer.
Six months after Erika's death, Berger's wife was diagnosed with Stage 3 colon cancer.
Thanks to an intense radiation program, Beverly, who is a nurse by profession, has been cancer free for a year, but is unable to return to work.
"When radiation kills something, it doesn't just kill the cancer. It kills a lot of things," he said.
Despite the challenges life has thrown his way, Berger feels he has been blessed by how some of the pieces of his life have fallen into place so that he could be part of what was transpiring.
"I have been as lucky as anybody," he said. "But, I do look at things a little differently now."
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Dudones, 38, is the superintendent at North Jersey Country Club, but as a fifth-generation member of the Worthington family, his roots in the golf business run much deeper. Great-great-grandfather Charles Campbell Worthington, grandfather Ed Worthington Jr. and his mother, Janet, all were pioneers in the turf maintenance industry. C.C. Worthington (1854-1944) is credited with developing the industry's first commercial reel mower, a technology that was sold to Jacobsen in the mid-1940s. He rubbed elbows with A.W. Tillinghast and even solicited the architect's professional services in the creation of Shawnee Country Club on the Delaware River in Pennsylvania. In the club's early days, Worthington invited a group of tour professionals to Shawnee for a tournament. He suggested that they form their own association, and the PGA of America was soon born. Ed Worthington Jr., C.C. Worthington's grandson and Dudones' grandfather, later led the company and eventually launched his own outfit, the Ed Worthington Co., a turfcare supply business he ran from the back of a truck. Ed's daughter (and Dudones' mother) Janet eventually took over operation of the company and herself is a former president of the New York State Turfgrass Association. "He comes from a long line of turfgrass professionals dating back to his great-great-grandfather Worthington," said Frank Rossi, Ph.D., associate professor of turfgrass science at Cornell University, where Dudones earned a master's degree. "David has always been proud of his heritage and the tradition of being in the golf business." While he has an industry pedigree that dates back more than 100 years, Dudones' experience in turf maintenance is equally impressive. In his ninth season at North Jersey, Dudones prepped under such accomplished superintendents as Joe Alonzi at Westchester Country Club, Shawn Emerson at Desert Mountain and Don Szymkowicz at Engineers Country Club. Despite his family's longstanding place in the golf business, Dudones came close to taking a different career path. A biology major at the State University of New York at Cortland, Dudones had planned to become a high school teacher. He had a change of heart thanks to a summer job at Craigwood Golf Club in upstate New York. After three years at Cortland, he began studying turfgrass science at SUNY Cobleskill. After graduating in 1997, Dudones was hired at Engineers and the next several years of his career went by in the blink of an eye. In rapid-fire succession, he landed at Cornell in 1999 where he studied under Rossi, and earned a master's degree in turfgrass science. In 2001, with his graduate degree in hand, he went west to Desert Mountain in Scottsdale, where he stayed for a year before returning to Westchester, where he had interned in 1997. The dizzying pace all was part of a grand plan. "He had the most scripted career plan of anyone who has ever worked for me," Emerson said. "He knew the types of clubs he wanted to work at, and he knew how long he wanted to be at each one. "He used me as much as I used him because he had a plan." Indeed, Dudones soaked up as much as he could from his mentors. "Shawn taught me attention to detail and how to motivate a staff. He motivated people. Of course, sometimes he motivate you with his right foot, too," said Dudones. In fact, he showed his appreciation for Emerson's mentoring skills by presenting him with a framed likeness of Hall of Fame football coach Vince Lombardi, who also was known as a masterful motivator. To this day, the picture hangs in Emerson's office. "That was a great experience," Dudones said. "That's where I really learned how to water properly." The desert climate proved to be a great environment to learn about irrigation. But in the post-911 world, Scottsdale also was too far from home, and Dudones headed back east as Alonzi's assistant at Westchester where he remained for three years before getting the job at North Jersey. He learned more there in those three years than he thought was possible. "Working three years for Joe was like working six somewhere else," he said. "Joe taught me how to run a massive operation with almost unattainable expectations. He also taught me how to not let the daily grind beat you down. I learned about a lot of stuff there that isn't on the golf course, like don't tell your wife what time you're going to be home because you really don't know." Learning under such leaders of the profession has helped Dudones achieve another career objective - to be a mentor to his own assistants, Addison Barden and Kyle DeNuys. "I view myself as a leader and also as an up and comer in the industry," he said. "I try to live my life to be a leader on the golf course. I try to make those around me better and make myself better." Some say if he's not already there, then he's awfully close. "I think he's going to be one of the top-10 most highly regarded agronomists in this business," Emerson said. "He's an intense individual, he's focused and he has a calmness about him. He's at his most calm when things are going bad, things that you can't control. That's how you can tell who is a leader; they stay calm when times are difficult and that shows those under you that you are in control. Dave has that." A true golfing superintendent, Dudones believes that it is critical to view the course from a customer's perspective. Although he played more often before his own children's athletic events beckoned, Dudones still plays the course a few times each month, including at least once per month with some of his members. "The best way to see the golf course is to play it," he said. "It should almost be required of the job. "It's important to know what the members are talking about. It's a disservice to them and to you if you don't know what they are thinking and talking about. I think the guys in this business who are successful are the guys who play." Success in this business, however, often comes at a price. And usually it is a superintendent's family at home who ends up paying the bill. Today, Dudones leans on wife Dana for support as he continues his career climb. The couple were married while Dudones was the assistant at Westchester, and they lived on the golf course. By now, she understands that long days during the summer and away from family are part of the territory. "Anyone in this business who has had a successful run also has a wife who is very supportive," Dudones said. "In the summer, I'm here 70 to 80 hours a week. You need a strong understanding woman who gets that." Still, Dudones tries to balance his professional and personal lives as much as possible, which includes occasional lunch dates in the office with his wife and the couple's three daughters. When the club hosted a fireworks display on the July 4th weekend, Dudones had to be on the property to make sure the course wasn't damaged. But by the time the celebration began, he and his family could enjoy the time together. "Fortunately, I live less than 15 minutes away from the golf course," he said. "Guys who live 40 miles away don't have that chance." Now that he has followed the family tradition - sort of - for a career in golf, Dudones couldn't imagine doing anything else. "I enjoy the satisfaction you get when things are going right," he said. "It's satisfying to see a well-maintained golf course and a well-run operation. And being outside in nature, it's like being on a farm. You work it, you put in a long day and do the best you can. And I've always enjoyed the people, everyone from researchers, assistants, mentors to salesmen. It's rewarding."
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To that end, Bayer ES is accepting applications for one of two Healthy Turf, Healthy Tomorrow Plant Health Scholarships to help superintendents further their turf education.
The Healthy Turf, Healthy Tomorrow Plant Health Scholarship program awards $2,500 to two superintendents who can use the funds to attend local, regional or national educational conferences, or to enroll in a continuing education program at a college or university. Deadline for applying is Oct. 4, and all applicants must be GCSAA members enrolled in Bayer's Accolades program.
Also in recognition of the company's official anniversary on Aug. 1, more than 200 employee volunteers gave their time at Zuma's Rescue Ranch, a Denver facility that pairs rescued horses with at-risk children to promote life skills in the latter as well as improve their bonding and trust skills for both horses and children.
Volunteers also helped provide labor and Bayer products in a beautification effort at the facility as well as construction and maintenance updates, including construction and restoration of landscape beds, garden gates and walkways. The team built and installed a pergola, a duck pond and a chicken coop as well as landscaped the facility's outdoor venue, cleaned stalls, seeded pastures, and painted Zuma's signs and indoor arena. The property was founded in 2004 with the mission to provide a sanctuary for voiceless humans and animals in the Denver area.
Bayer was launched Aug. 1, 1863, when Friederich Bayer and Johann Friedrich Weskott started their dye factory in what is now the German village of Wuppertal. Within four years, the new start-up company had operations in Albany, N.Y., and Moscow. By 1892, Bayer had formulated its first synthetic insecticide to control nun moths. Seven years later, in 1899, the company has trademarked a name that today is a household phrase: Bayer Aspirin.- Read more...
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When he flips on the TV to watch a tournament, or reads about the ratings of televised golf, Andy Mears sees evidence that there are plenty of people who have an interest in the game, but, according to industry statistics, have quit playing or never started. Mears, the president and chief operating officer of Island Hills Golf Club in Centreville, Mich., believes factors such as time, difficulty, cost and a core audience that doesn't take kindly to newcomers all have conspired to divert occasional golfers and would-be players toward other activities.
Mears wants to change that, at least in Centreville.
Since 2011 patrons at Island Hills have had many options beyond playing a traditional 18-hole golf course. Five shorter routings within the 1999 Raymond Hearn layout, called Quick Courses, feature their own scorecard, and are designed to give golfers a chance to play without devoting five hours - or more - to a round of golf. The Quick Course concept is ideal for newcomers and high-handicappers as well as the scratch golfer who is challenged for time, Mears says.
"We have to get people to understand that golf doesn't have to be played in traditional sets," said Mears, 52. "In an 18-hole round of golf, you leave your house, play, probably socialize a little bit, then you return home. Before you know it, you can be talking about a six-hour day.
"During the past several years, there has been a huge adjustment in the way we think about our lives. We all have the same 24 hours in a day, but we've changed how we look at what we do in that time. For some people, six hours out of the day to play golf is fine. For most of us, that' s too much time."
Island Hills owner Bob Griffioen came up with the idea for Quick Courses after reading about a seven-hole tournament at Jack Nicklaus's Muirfield Village Golf Club in Dublin, Ohio. The Quick Course options at Island Hills include a five-hole course, two seven-hole routes and a 12-hole option. All routes, Mears says, begin on Nos. 1 or 10 and end on 9 or 18. Each route was chosen specifically to minimize the distance golfers must travel from green to tee, and all can be played for a fraction of Island Hills' rack rate. For example, the five-hole Quick Course, named Honeybee Cove, includes Nos. 1, 2, 3, 8 and 9, and golfers can play it for 15 bucks. Fees for the other Quick Courses increase slightly depending on the number of holes.
There are few rules regarding the Quick Course program. Those playing the regulation 18-hole course always have the right of way on the tee, and play is not permitted on weekend mornings. Otherwise, ensuring that golfers play only the route they've paid for basically is left to the honor system. Next year, golfers playing a Quick Course will have a color-coded pennant on their golf car so traditional golfers and club employees can easily identify them.
Many players have readily adapted to the concept and appreciate the opportunity to play at least some golf and do so in less time than it takes to play 18 regulation holes, while there are others for whom the idea has been a tough sell, says Mears.
"Golf is a slow-adapting industry, including among those who play a lot of golf," he said. "For hundreds of years we've been playing 18 holes. Anything other than that is a strange concept to people.
"We want people to know they can get their fix in an hour-and-a-half."
Like most people in the golf business, Mears is troubled by the numbers passed along each year by the National Golf Foundation. Trends he finds worrisome include the 6 million people who have left the game since an all-time high of 30 million people played golf in 2002, or the net loss of 516 18-hole equivalents since a steady diet of negative growth in new course construction began in 2006.
Located between Chicago and Detroit in rural southwestern Michigan, Island Hills relies on city-dwelling tourists who are drawn to the region by Lake Templene, a 1,000-acre lake that is popular for boating, skiing and fishing. Although he acknowledges an oversupply of golf courses, Mears doesn't want his course to be the next statistic, so he and his staff go to great lengths to accommodate golfers. The Quick Course system is just one example.
At Island Hills, there is no charge for the use of top-of-the-line rental clubs, nor is there a fee for lessons. And golfers can play for free after 4 p.m. on Sundays. Mears, who took his first job in the golf business at age 13, figures easing entry into the game for new golfers today might lead to loyal customers tomorrow, or the day after.
"All I can control is here at Island Hills and getting people in our community to play and getting people outside the area to come to our course to play," he said.
"We're not trying to make a dent in the bottom line with this. We're trying to get people to realize that golf can be part of their lifestyle, and it doesn't have to take six hours to do it."
Since implementing the system, Mears says he has received phone calls from golf course operators around the country who are interested in adopting similar programs locally to drive interest. Many ask Mears whether the Quick Courses have increased revenue at Island Hills. Those people, he says, don't get it. The goal of the program is to create long-term interest in the game, not short-term revenue at the cash register.
"We are here to help and to drive interest in the game and hopefully build some customer loyalty along the way," he said.
"The thought process is to get people engaged at some level, then the interest will come. We can't put our needs ahead of the needs of our customers. It doesn't work that way. I see too many who do that, and they can't see the forest from the trees."- Read more...
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