In the long term, we want the property to be more than a golf course. It has to be a community resource, an academy to help the under-employed and under-served communities."
The idea of combining tasks, and thus offering more hours (and more money) to the same group, Hsieh said, was the idea of Thomas Bastis, CGCS. Superintendent at The California Golf Club of San Francisco, Bastis is not only Hsieh's friend, but also has been his agronomic mentor and consultant for most of the past decade. "They go from pouring a manhattan, to taking green fees and get you on your way, to cutting cups and mowing fairways before their shift starts," Hsieh said. "They love the course, and they are who I want here on this land because they are trying to make this experience the best it can be for our customers." Three years ago, Hsieh realized he had to do something different if he was going to keep Gleneagles open. The course, which has to be self sufficient since it is not funded by the city, had entered into a death spiral of declining play, revenue and conditions. Without golfers coming in the door, there was no money to invest in the golf course. Without investments in improved playing conditions, golfers weren't coming back. It was a scene that has been played out on hundreds of courses nationwide in the past decade. That's when Hsieh and a local trade union reached an agreement to provide laborers for the golf course from the city's at risk community. Gleneagles receives low-cost help in six-week blocks a few times a year, and those workers receive union-backed apprenticeship training and a support network that helps them on the road to full-time employment when they "graduate" from Gleneagles. It's a win-win-win situation for Hsieh, who receives the help he needs, workers who have hope where before there was none and the community that has its golf course back. "In the long term, we want the property to be more than a golf course," he said. "It has to be a community resource, an academy to help the under-employed and under-served communities." The community wants Gleneagles to survive. Hsieh already offers FootGolf on the property and recently, he fielded inquiries about carving a disc golf course out of the property. Hsieh had his doubts. He told the disc golf crowd, which typically plays for free in public parks, that they'd have to pay a fee at Gleneagles to help offset the cost of labor at this revenue-starved facility. Hsieh established an Indiego.com crowd-funding account anyway to gauge whether there was any real interest. He set a goal of $10,000 to help cover the cost of buying baskets and other equipment and clearing land for the routing. To his surprise, that goal was reached in three hours. "These are the kinds of things small golf courses that don't have big bucks have to do to get creative and survive," he said. "We will have it bookended: We'll have the least expensive round of golf and the most expensive disc golf round in San Francisco."
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