Whether you're heading to San Antonio, or giving this year's Golf Industry Show a pass, Pellucid Corp. and Edgehill Golf Advisors are offering a can't-miss opportunity during this year's show.Each year during the PGA Merchandise Show in Orlando, Pellucid's Jim Koppenhaver and Stuart Lindsay of Edgehill present their annual State of the Industry report. Unlike some entities in the golf business, Koppenhaver and Lindsay peel off the gloves to give a very frank view of the good and bad facing the golf business. This year, they are bringing their unabashed look at the golf industry to San Antonio - sort of - in two streaming live events.
GIS attendees, or those who have elected to stay home, can watch and listen from noon to 1 p.m. Wednesday and again from noon to 1 p.m. Thursday. Space is limited.
Click here to register for Wednesday's event.
Click here to register for Thursday's event.
The report will provide updates on course closures and new course construction, how many courses must close (or how many golfers must be gained) for the industry to be healthy, rounds played, number of golfers lost in the past year and golfer demographics - who is playing and who is not, revenue and pricing, online payment systems and more.
The information isn't for the faint of heart, but it is key for those who want the straight skinny on what is happening in the golf business, and not the industry cheerleader version. Neither session is approved for GCSAA education credit, but attendees will become instant graduates of the school of hard knocks. And they will be better for it.