You will see the term "Turfonomics" throughout the advertising and marketing campaigns of The Toro Company during 2014. Turfonomics? That's the term Toro trademarked to underscore the importance of economics standing side-by-side with agronomics at all levels of every successful golf course operation in today's golf marketplace.
Indeed, just about every exhibitor we spoke with at GIS2014 mentioned the terms productivity, efficiency, efficacy, capacity, price points, total cost of ownership and their various synonyms. Why? Because while maintenance budgets continue to shrink, golfer expectations have not... so superintendents have to continually find ways to do more with less, and fiscal responsibility is paramount to the survival of every golf course operation.
That's no big secret to superintendents... but now a mantra and national ad campaign of a major industry supplier have put it in the spotlight.
Toro's Turfonomics advertising campaign kicked off in January with "Chapter 1", to be followed (obviously) with subsequent chapters of the story. Products are featured with emphasis on "Top Line Thinking" (focusing on providing the best course conditions possible), "Bottom Line Thinking" (operator productivity, ease of maintenance, etc) and "Real World Thinking" (meshing course conditioning with cost of ownership of any product).
According to Toro, it all boils down to simple Turfonomics.