"One of the responsibilities of any business or organization in an industry is to contribute to full and complete employment..." said Peter McCormick, founder of TurfNet, in this conversation with Joel Simmons of EarthWorks. That philosophy led to McCormick's decision to initially offer TurfNet job listings for free, and springboarded TurfNet to the top turf industry community portal.
Even today, job listings account for over half of the site traffic at TurfNet.com, averaging over a quarter million page views per month for job listings alone.