In episode No. 304 of the EarthWorks Podcast, Jack Higgins sits down with Kevin and Wes Morrison, owners of Nature’s Own, to talk about what it really means to take a Soil First approach to lawn care.
For more than three decades, Kevin has stayed committed to building from the ground up. It’s a philosophy he developed while studying at Rutgers in the 1980s, and one he’s never wavered from—even as industry trends and sales pressure pushed toward quick, surface-level results.
Instead of “treating the top,” Kevin has always focused on investing in the root zone—where long-term plant health truly begins.
Now working alongside Wes, the Morrisons continue to build on that foundation, delivering consistent, sustainable results by prioritizing soil biology, structure, and function.
In this conversation, Jack, Kevin, and Wes dig into:
• Why Soil First still matters more than ever
• The difference between short-term results and long-term performance
• How building the root zone leads to stronger, more resilient turf
• What it takes to stay committed to a philosophy in a results-driven industry
It’s a great discussion on staying grounded in your approach, trusting the process, and growing better turf by starting where it matters most—below the surface.
