Jerry Brunetti was a founding partner of EarthWorks alongside Joel Simmons in 1988. At the time, Jerry owned an animal health care business in Northampton County, Pennsylvania, where Joel served as the County Extension Agent. Their friendship quickly grew, and Jerry became instrumental in helping Joel understand the value of Biological Soil Management.
After EarthWorks was established, Jerry formulated two foundational products: the flagship Replenish 5-4-5 and the soil conditioner Kick. These products were originally intended to support a lawn care business, but Joel soon recognized that EarthWorks’ future was in manufacturing. From there, the company’s product development continued to grow.
Jerry passed away from cancer in December 2014, but his influence remains deeply woven into EarthWorks. It has often been said that he was 10 years ahead of the industry, although he may have been closer to 20 years ahead. One of his greatest lessons was the importance of remineralization.
In this clip, titled “The Holy Grail of Crop Health,” Jerry explains the importance of plant secondary metabolites and how plants develop them when they have access to a broad range of available minerals. Although he does not speak directly about turf, his explanation of how plants function certainly applies to turfgrass.
This presentation offers valuable insight into the thinking behind EarthWorks’ product development while showcasing Jerry’s knowledge, intelligence, and unmistakable passion for the subject. We miss you, Jerry.
