FireFly files to list on NASDAQ
Big changes are on the horizon for FireFly Robotics
FireFly Robotics, Inc., has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed public direct listing of its common stock. FireFly Robotics has applied to list its common stock on the Nasdaq Global Market under the ticker symbol “FFLY”.
The proposed direct listing is expected to occur after the SEC completes its review of the registration statement and the Registration Statement is declared effective and Nasdaq approves the listing, subject to market and other conditions. The registration statement can be accessed through the SEC’s website. FireFly is not selling any shares and will not receive any proceeds in the direct listing.
A registration statement relating to these securities has been filed with the SEC but has not yet become effective.
These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.
This announcement does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Sipcam, AMGUARD strike distribution deal
Sipcam Agro USA Inc. and AMGUARD Environmental Technologies have reached a distribution agreement enabling AMGUARD to represent Sipcam’s technologies portfolio, including Carve, Carve Xtra, Coastal, Endow, ETQ Flex, Linchpin and Slipstream products across U.S. golf, landscape and ornamental markets.
The agreement is effective immediately, with products available to selected distribution partners in time for the upcoming application season.
The agreement broadens a longstanding working relationship between the companies and aligns complementary strengths of each: Sipcam contributes its portfolio of established technologies and innovation pipeline, while AMGUARD contributes its field sales organization and distributor relationships.
Sipcam Agro USA is a subsidiary of Sipcam Oxon S.p.A., which is part of the Sipcam Oxon Group.
AMGUARD Environmental Technologies is the specialty markets division of AMVAC Chemical Corp., a subsidiary of American Vanguard Corp.
Culley, Williams named GAL award recipients
For their work in promoting government relations work to members of GCSAA, Jim Culley and Jonathan Williams were named recipients of the association’s Grassroots Ambassador Leadership Awards.
Culley, owner of Seed King Enterprises in Thousand Oaks, California, joined the Grassroots Ambassador program in 2021. He is currently paired with Rep Julia Brownley (D-Calif.)
Culley has participated in National Golf Day since 2022, which has provided him with opportunities to meet with Brownley and successfully gain her support and co-sponsorship of the PHIT (Personal Health Investment Today) Act. He also advocates on the state level and has served on the California GCSA board since 2011.
Williams, director of science and agronomy at Troon Golf in Scottsdale, joined the Grassroots Ambassador program shortly after its launch in 2014. He is paired with Sen. Mark Kelly (D-Ariz.), and his advocacy efforts have included encouraging the senator’s support of H.R. 1583, the Parity for Athletic Recreation Act.
BX90 tractor line coming soon from Kubota
A new line of sub-compact tractors is coming soon from Kubota USA.
Kubota’s all-new BX90 Series will include five models when it hits dealers early in 2027 — the BX2190 (19.3 hp), BX2390 Deluxe (21.6 hp), BX2690 Premium (23.9 hp), and the backhoe-equipped BX2390S and BX2690S Premium. The company launched the original BX Series in 2000.
The new BX90 Series represents a complete platform redesign built with features such as all-day comfort, real loader power and mowing performance.
Features of the BX90 line include load capacities up to 721 pounds for the BX2190, BX2390 Deluxe, BX2690 Premium models and 904 pounds for the backhoe-equipped models, heavy duty mowing decks in 54- and 60-inch widths and intuitive operator controls with side-by-side HST pedals.
The two backhoe-equipped models also feature a flip-up seat and automatic stabilizer lock. The BX2690S Premium adds enhanced hydraulic performance for greater working capability.
Sod Production names new sales director
Sod Production Services named Neil Jones as director of sales. In this role, Jones will consult with sod farms located east of the Mississippi River to license and produce the firm’s proprietary turfgrasses, including Tahoma 31 and Endarra 81 Bermudagrasses.
Jones joins SPS after nearly a decade as a Senior Territory Manager for Buy Sod.
A native of Williamsburg, Virginia, Jones graduated from North Carolina State University with a bachelor’s degree in agronomy. He started his career in the green industry as a golf course laborer. Later, after earning his turf degree, he spent nearly seven years as the superintendent at Williamsburg National Golf Club.

Otter Creek GCS is Emerging Leader winner
Mitchell Eickhoff, superintendent at Otter Creek Golf Course in Columbus, Indiana, is the recipient of the 2027 Emerging Leader Award from the GCSAA.
The Emerging Leader Award recognizes an individual “who serves the industry as a superintendent with less than five years’ experience, student, associate member or assistant who displays continuous growth in service and leadership.”
Eickhoff is a native Indianan who originally attended Purdue University to pursue a degree in chemical engineering. While there, he joined superintendent Phil Fischer’s team at Victoria National Golf Club in Newburg, Indiana. Fischer now is senior grounds manager at Brickyard Crossing Golf Course in Indianapolis.
Eickhoff will receive the award in January during the 2027 GCSAA Conference and Trade Show in New Orleans.
Eickhoff eventually earned a business degree from Purdue and pursued golf course management as a career and subsequently earned a turfgrass certificate through the two-year turf program at Rutgers University then interned at Augusta National. He then served as an assistant at Augusta before being named superintendent at Otter Creek.
A 1964 Robert Trent Jones Sr. design, Otter Creek is undergoing a renovation that will convert what was a 27-hole facility into a 43-hole facility that includes a 12-hole pitch and putt and a 13-hole executive course.